---
product_id: 3776303
title: "George Lois: On His Creation of the Big Idea Hardcover – Illustrated, September 15, 2008"
brand: "george lois"
price: "€ 958.53"
currency: EUR
in_stock: true
reviews_count: 9
url: https://www.desertcart.gr/products/3776303-george-lois-on-his-creation-of-the-big-idea-hardcover
store_origin: GR
region: Greece
---

# George Lois: On His Creation of the Big Idea Hardcover – Illustrated, September 15, 2008

**Brand:** george lois
**Price:** € 958.53
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** George Lois: On His Creation of the Big Idea Hardcover – Illustrated, September 15, 2008 by george lois
- **How much does it cost?** € 958.53 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/3776303-george-lois-on-his-creation-of-the-big-idea-hardcover)

## Best For

- george lois enthusiasts

## Why This Product

- Trusted george lois brand quality
- Free international shipping included
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## Description

Full description not available

## Images

![George Lois: On His Creation of the Big Idea Hardcover – Illustrated, September 15, 2008 - Image 1](https://images-na.ssl-images-amazon.com/images/I/51V-nH0aHeL.jpg)
![George Lois: On His Creation of the Big Idea Hardcover – Illustrated, September 15, 2008 - Image 2](https://images-na.ssl-images-amazon.com/images/I/51kG4yrIjZL.jpg)
![George Lois: On His Creation of the Big Idea Hardcover – Illustrated, September 15, 2008 - Image 3](https://images-na.ssl-images-amazon.com/images/I/51HJ3f1ne+L.jpg)
![George Lois: On His Creation of the Big Idea Hardcover – Illustrated, September 15, 2008 - Image 4](https://images-na.ssl-images-amazon.com/images/I/51T4fdHbeZL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    What you need to know......
  

*by S***S on Reviewed in the United States on October 9, 2020*

I think this book is terrific, and all I hoped it would be.  Wonderful insights and fun  information.  Something to add to your collection, if you have any interest at all, in the advertising business.  In fact, his other books are just as entertaining.

### ⭐⭐⭐⭐⭐ 







  
  
    Judge the Book Not the Author's Celebrity Persona - And This Book is Incredible!
  

*by J***N on Reviewed in the United States on February 26, 2011*

I almost didn't buy this book because of the negative reviews.  That is until I read the negative reviews and found they were all centered on George Lois the man and not the book itself.  You'll note that the 5 and 4-star reviews all speak directly to the book.But here's one thing even the positive reviews don't tell you: the book is physically gorgeous! This is a large, hardcover, coffee table-beautiful book, dripping with incredible color photos, fine quality, heavy paper, the works.  And it's less than $8.  If you saw this book in a bookstore, you'd easily guess that it was in the $30 range.  Easy.And guess what?  George Lois really does deliver on the promise of the title.  Not by giving you some BS 5-step process to creating a big idea, but by showing you how most of his own "Big Ideas" had their roots in fine art, and the epiphanies that George had in absorbing these great masterworks of other artists.There are plenty of non-advertising books that I recommend to people in advertising because they are clear, beautiful, interesting books that touch upon the human condition, or art, or communication, or well, just plain life.  Books like Walter Murch's 
  
The Conversations: Walter Murch and the Art of Editing Film







  
  
    .  And there are other books, on advertising, that I recommend because they're just plain important books for anyone in the industry.  This book is both. And it costs less than $8!  How can you freakin' go wrong?

### ⭐⭐⭐ 







  
  
    Good book for those lacking creativity.
  

*by J***J on Reviewed in the United States on June 16, 2013*

Nice book for a coffee table.  However, being an art student, you learn where most modern icons get their inspiration.  I like this better than "Damn Good Advice".

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-02-23*