---
product_id: 332489348
title: "Classic Analogue Alarm Clock with Snooze and Light, Quiet Quartz Movement, Crescendo Beep Alarm in Grey, Model BC12G."
brand: "braun"
price: "€ 72.73"
currency: EUR
in_stock: true
reviews_count: 13
category: "Braun"
url: https://www.desertcart.gr/products/332489348-classic-analogue-alarm-clock-with-snooze-and-light-quiet-quartz
store_origin: GR
region: Greece
---

# Crescendo beep alarm Integrated snooze & light Quiet quartz movement Classic Analogue Alarm Clock with Snooze and Light, Quiet Quartz Movement, Crescendo Beep Alarm in Grey, Model BC12G.

**Brand:** braun
**Price:** € 72.73
**Availability:** ✅ In Stock

## Summary

> ⏳ Classic style meets modern precision—never settle for a boring wake-up call!

## Quick Answers

- **What is this?** Classic Analogue Alarm Clock with Snooze and Light, Quiet Quartz Movement, Crescendo Beep Alarm in Grey, Model BC12G. by braun
- **How much does it cost?** € 72.73 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/332489348-classic-analogue-alarm-clock-with-snooze-and-light-quiet-quartz)

## Best For

- braun enthusiasts

## Why This Product

- Trusted braun brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Timeless Design:** Classic grey finish with luminous tipped hands and iconic yellow second hand for effortless readability and style.
- • **Silent Precision:** New generation quiet quartz movement ensures accurate timekeeping without distracting ticks.
- • **Snooze & Illuminate:** Integrated foot-activated snooze with a 5-minute interval plus a quick 5-second light for those early mornings.
- • **Wake Up on Your Terms:** Crescendo beep alarm grows louder and more frequent until you rise—never miss a beat.
- • **Compact & Travel-Ready:** Lightweight (75g) and sleek tabletop design fits perfectly on your desk or nightstand, blending retro charm with modern minimalism.

## Overview

The Braun Classic Analogue Alarm Clock BC12G combines a crescendo beep alarm with a quiet quartz movement and integrated snooze/light function in a compact, stylish grey design. Featuring luminous hands and a distinctive yellow second hand, this battery-powered clock offers reliable timekeeping and subtle illumination, perfect for professionals seeking a blend of retro aesthetics and functional simplicity.

## Description

Buy Braun Classic Analogue Alarm Clock with Snooze and Light, Quiet Quartz Movement, Crescendo Beep Alarm in Grey, Model BC12G.: Alarm Clocks - desertcart.com ✓ FREE DELIVERY possible on eligible purchases

Review: Perfect Desk Clock, Not Alarm Clock - Its attractive and keeps accurate time. I use it as a desk clock. Its under my monitor screen. The black and silver colors match the monitor. The clock is easy to read, especially compared to the digital time on the monitor screen bar. The clock has a simple, retro look. It makes me smile because it reminds me of the analog clock on my Datsun 240Z many years ago. The clock is all good as a desk clock. I wouldn't use it as a night stand alarm clock. As others have said, its not readable at night. I think there's a slightly more expensive version with a continuous backlight, but I'm not familiar with it. This one has a button to temporarily illuminate at night, which seems a pain. Others have said its plastic and not worth the price. Doesn't bother me. It looks more expensive than it is.
Review: Smaller than expected but looks great. - The product listing has a size so its my own fault for thinking this was bigger, so not really a con. I do wish I could get this exact same clock about 2-3" larger. The design is fantastic. The entire outer case and front glass is all plastic but feel nice, it doesn't creak when handling the clock. The timekeeping is solid, plenty accurate. The printed face is awesome, I love the straightforward design of this, and I like the color of the second hand. The clock has a small light in the lower right that lights up when you push down on the whole clock (button is actually on the bottom, you push down and the table triggers the button). In pitch black the light is enough to read the clock, but its pretty dim. The good thing is that because of the good contrast of the hands against the face you can read this clock easily in very dark settings. I can't speak to the alarm because I haven't tried it, I just bought it as a desk clock.

## Features

- Crescendo beep alarm - The beep alarm gets more frequent and louder if you do not turn it off
- Integrated foot snooze / light function (Snooze interval is 5 minutes/Light illuminates for 5 seconds once manually activated)
- Quiet precision quartz movement (new generation)
- Luminous tipped hands + iconic yellow second hand
- Battery: This Clock requires 1 x AAA battery to operate however this is NOT INCLUDED.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0916GGFSQ |
| Additional Features | Silent Clock |
| Alarm Clock | Yes |
| Batteries are Included | No |
| Best Sellers Rank | #197,292 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #365 in Alarm Clocks |
| Brand | Braun |
| Brand Name | Braun |
| Clock Form | Travel |
| Color | Gray |
| Customer Reviews | 3.8 out of 5 stars 3,119 Reviews |
| Dial Color | Yellow |
| Display Type | Analog |
| Frame Material | Plastic |
| Indoor Outdoor Usage | Indoor |
| Item Dimensions W x H | 1.38"W x 2.95"H |
| Item Type Name | Travel Alarm Clock |
| Item Weight | 75 Grams |
| Manufacturer | Braun |
| Manufacturer Part Number | BC12-GREY |
| Material Type | Plastic |
| Model Number | BC12G |
| Mounting Type | Tabletop |
| Number of Batteries | 1 AAA batteries required. |
| Number of Items | 1 |
| Operation Mode | Electrical |
| Power Source | Battery Powered |
| Product Dimensions | 1.38"W x 2.95"H |
| Room Type | Classroom |
| Shape | Heart |
| Size | 75 x 75 x 35 mm |
| Special Feature | Silent Clock |
| Style | Classic |
| Style Name | Classic |
| Theme | Classic |
| Unit Count | 1.0 Count |
| Warranty Type | Limited |
| Watch Movement | Quartz |

## Product Details

- **Brand:** Braun
- **Color:** Gray
- **Display Type:** Analog
- **Indoor/Outdoor Usage:** Indoor
- **Power Source:** Battery Powered
- **Product Dimensions:** 1.38"W x 2.95"H
- **Room Type:** Classroom
- **Shape:** Heart
- **Special Feature:** Silent Clock
- **Style:** Classic

## Images

![Classic Analogue Alarm Clock with Snooze and Light, Quiet Quartz Movement, Crescendo Beep Alarm in Grey, Model BC12G. - Image 1](https://m.media-amazon.com/images/I/711sy7hPKfL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is this completely silent?**
A: If you are talking about the seconds hand then it’s not completely silent. It’s muted. Definitely cannot hear it if you are sitting 3 feet apart.

**Q: Is this product good to use?**
A: I’ve enjoyed the simplicity of the design and the size is perfect for what I needed.  Good alarm gradually gets louder.

**Q: Is this alarm clock made in China or in Germany?**
A: answer to this question is posted in the comments section:  Germany

**Q: Can you change the volume of the alarm?**
A: Yes

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect Desk Clock, Not Alarm Clock
*by J***T on May 12, 2021*

Its attractive and keeps accurate time. I use it as a desk clock. Its under my monitor screen. The black and silver colors match the monitor. The clock is easy to read, especially compared to the digital time on the monitor screen bar. The clock has a simple, retro look. It makes me smile because it reminds me of the analog clock on my Datsun 240Z many years ago. The clock is all good as a desk clock. I wouldn't use it as a night stand alarm clock. As others have said, its not readable at night. I think there's a slightly more expensive version with a continuous backlight, but I'm not familiar with it. This one has a button to temporarily illuminate at night, which seems a pain. Others have said its plastic and not worth the price. Doesn't bother me. It looks more expensive than it is.

### ⭐⭐⭐⭐⭐ Smaller than expected but looks great.
*by T***G on October 11, 2022*

The product listing has a size so its my own fault for thinking this was bigger, so not really a con. I do wish I could get this exact same clock about 2-3" larger. The design is fantastic. The entire outer case and front glass is all plastic but feel nice, it doesn't creak when handling the clock. The timekeeping is solid, plenty accurate. The printed face is awesome, I love the straightforward design of this, and I like the color of the second hand. The clock has a small light in the lower right that lights up when you push down on the whole clock (button is actually on the bottom, you push down and the table triggers the button). In pitch black the light is enough to read the clock, but its pretty dim. The good thing is that because of the good contrast of the hands against the face you can read this clock easily in very dark settings. I can't speak to the alarm because I haven't tried it, I just bought it as a desk clock.

### ⭐ Very poor quality. Two failed in two years.
*by A***C on February 3, 2026*

Disappointing. These clocks look great but they are terrible quality. I have bought two in the last two years and both have failed. The alarm stopped working on the first so I moved it to a location where I don't need the alarm. The replacement clock I bought does not keep time. It started running slow (60-80 minutes per day) at the 3 month mark, at which point it was outside the Amazon return window. I've contacted Braun for support three times and have yet to receive an answer. Don't waste your money or time on this cheap product.

## Frequently Bought Together

- Braun Classic Analogue Alarm Clock with Snooze and Light, Quiet Quartz Movement, Crescendo Beep Alarm in Grey, Model BC12G.
- Braun Classic Analogue Alarm Clock with Snooze and Continuous Backlight, Quiet Quartz Movement, Crescendo Beep Alarm in White, Model BC22W.

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-08-02*