--- product_id: 320553825 title: "EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz" brand: "seventh generation" price: "€ 66.06" currency: EUR in_stock: true reviews_count: 5 category: "Seventh Generation" url: https://www.desertcart.gr/products/320553825-easydose-laundry-detergent-ultra-concentrated-66-loads-fresh-lavender-scent store_origin: GR region: Greece --- # 0% dyes & synthetic fragrances 66 loads in 23 oz 60% less plastic EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz **Brand:** seventh generation **Price:** € 66.06 **Availability:** ✅ In Stock ## Summary > 🧺 Elevate your laundry game with effortless dosing and eco-chic freshness! ## Quick Answers - **What is this?** EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz by seventh generation - **How much does it cost?** € 66.06 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/320553825-easydose-laundry-detergent-ultra-concentrated-66-loads-fresh-lavender-scent) ## Best For - seventh generation enthusiasts ## Why This Product - Trusted seventh generation brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Precision Auto-Dose:** One firm squeeze delivers the perfect detergent amount every time—no guesswork, no waste. - • **Eco-Friendly Formula:** Made with 60% less plastic and 50% less water, reducing your carbon footprint with every wash. - • **Ultra-Concentrated Power:** 66 loads packed into a compact 23 oz bottle that’s 75% lighter and easier to store than traditional detergents. - • **Natural Lavender Freshness:** Infused with 100% essential oils and botanical ingredients for a clean scent that’s refreshingly authentic. - • **Advanced Stain-Fighting Enzymes:** Tackles stubborn stains effectively without harsh chemicals, keeping fabrics vibrant and fresh. ## Overview Seventh Generation EasyDose Laundry Detergent offers 66 ultra-concentrated loads in a compact 23 oz bottle featuring innovative auto-dosing technology. Its eco-conscious formula uses 60% less plastic and 50% less water, with no dyes or synthetic fragrances, delivering powerful stain removal and a natural lavender scent from essential oils. Perfect for millennials seeking convenience, sustainability, and premium cleaning performance. ## Description Our Easy Dose automatic dispensing technology measures the right amount every time. Simply flip the bottle over, squeeze firmly, and you’re done. One squeeze is all it takes Ultra-concentrated, ultra-convenient laundry detergent 66 loads in a compact 23 oz bottle that’s easy to store and easy to feel good about. Small dose, big clean 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle. Review: Not Worth the price. - Not Worth the price. Review: lavender fairly natural scent but still a little too strong for some of us - One bottle received. Usually the so called Lavender scents of many products are not even close to Mother Nature's fragrances. As a matter of fact they are often too strong and chemical smelling. Seventh Generation has found a natural scent for their Lavender laundry soap with no chemically smell at all. Some of us are pretty sensitive to it so we are limited in its' use. ( no stars taken off for this ) It does get clothing, bedding, dish cloths and towels quite clean; as clean as most harsher products available. So far we haven't seen any fabric 'wearing' or changes that usually happen with every wash. With the convenient tip and 1 squeeze per load it would be easy to get the 66 loads it says it can handle. Our problem with this is that we often do small loads and squeezing the bottle to expel a lesser amount is pretty awkward and can get messy. We've had to squeeze the full 1-squeeze-amount into a container and portion it out that way. Although it is a minimal inconvenience, it takes away a bit from the original purpose of just 1 squeeze per load. It does however give us a few more loads from the bottle so it balances out in the long run. For us, it weren't for the scent this would be close to perfect. First glance probably makes you think that the high price is too much but even at just 66 loads it works out to less than 50 cents per load. Doing smaller loads will obviously coast less per load. Seventh Generation products are fast becoming a staple in our household. They seem to be cornering the market for continually providing high quality, nature based products with reasonable pricing and a much lesser negative impact on the earth. ## Features - Our Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! - Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about - Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle - Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains - Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners - Refreshing lavender scent made from real ingredients: 100% essential oils & botanical ingredients in our washing detergent ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07H3SDKDP | | Active Ingredients | Water, laureth-6 (plant-derived cleaning | | Allergen Information | Allergen-Free | | Best Sellers Rank | #77,651 in Health ( See Top 100 in Health ) #632 in Liquid Laundry Detergent | | Brand | Seventh Generation | | Brand Name | Seventh Generation | | Customer Reviews | 4.6 out of 5 stars 4,625 Reviews | | Formulation Type | Concentrated | | Global Trade Identification Number | 00732913447381 | | Item Dimensions | 17.4 x 19.1 x 22.7 centimeters | | Item Form | Liquid | | Item Weight | 23 Ounces | | Item form | Liquid | | Liquid Volume | 23 Fluid Ounces | | Manufacturer | Unilever | | Material Features | Concentrated | | Material Type Free | Dye Free, Fragrance Free, Artificial Brightener Free | | Material features | Concentrated | | Material type free | Dye Free, Fragrance Free, Artificial Brightener Free | | Model Number | 124432 | | Number of Items | 1 | | Part Number | 12324 | | Product Benefits | Stain Remover, Eco-Friendly, Ultra Concentrated | | Scent | Lavender | | Skin Type | All | | Specific Uses For Product | Stain Remover | | UPC | 732913447381 | | Unit Count | 680.19 Milliliters | | Unit count | 680.19 Milliliters | ## Product Details - **Brand:** Seventh Generation - **Item form:** Liquid - **Material type free:** Dye Free, Fragrance Free, Artificial Brightener Free - **Scent:** Lavender - **Unit count:** 680.19 Milliliters ## Images ![EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz - Image 1](https://m.media-amazon.com/images/I/91ra4P2hHGL.jpg) ## Questions & Answers **Q: What are the ingredients? Thank you!** A: Water, laureth-6 (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), caprylyl/decyl glucoside (plant-derived cleaning agent), oleic acid (plant-derived anti-foaming agent), propylene glycol (synthetic processing aid), sodium hydroxide (mineral-based pH adjuster), protease enzyme blend (plant-based soil remover), sodium chloride (mineral-based viscosity modifier), mannanase enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover), acacia decurrens (mimosa) flower extract (plant-derived fragrance), citronellol (plant-derived fragrance), lavandula angustifolia (lavender) oil (plant-derived fragrance), lavandula hybrida (lavandin) oil (plant-derived fragrance), mentha viridis (spearmint) leaf oil (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), prunus amygdalus dulcis (sweet almond) oil (plant-derived fragrance), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative) **Q: My one squeeze doesn't work. Any ways to fix this?** A: You have to squeeze it hard for it to cut off. Also, I only got 55 and 59 uses out of my 2 bottles. It is misleading to say that they provide 66. **Q: Is this product hypoallergenic? I don't see it mentioned in the product description.** A: My daughter has extreme allergies to an unusual chemical. The specialist she saw in Chicago is one of 3 in the United States. He works with those who have unusual allergic reactions. Seventh Generation Free and Clear is what he recommends for his patients to use. **Q: Is this product free of phosphates?** A: there is a secondary label under label the back one, ingredients, "phosphate free". ## Customer Reviews ### ⭐ Not Worth the price. *by A***M on 22 September 2025* Not Worth the price. ### ⭐⭐⭐⭐⭐ lavender fairly natural scent but still a little too strong for some of us *by J***F on 3 December 2019* One bottle received. Usually the so called Lavender scents of many products are not even close to Mother Nature's fragrances. As a matter of fact they are often too strong and chemical smelling. Seventh Generation has found a natural scent for their Lavender laundry soap with no chemically smell at all. Some of us are pretty sensitive to it so we are limited in its' use. ( no stars taken off for this ) It does get clothing, bedding, dish cloths and towels quite clean; as clean as most harsher products available. So far we haven't seen any fabric 'wearing' or changes that usually happen with every wash. With the convenient tip and 1 squeeze per load it would be easy to get the 66 loads it says it can handle. Our problem with this is that we often do small loads and squeezing the bottle to expel a lesser amount is pretty awkward and can get messy. We've had to squeeze the full 1-squeeze-amount into a container and portion it out that way. Although it is a minimal inconvenience, it takes away a bit from the original purpose of just 1 squeeze per load. It does however give us a few more loads from the bottle so it balances out in the long run. For us, it weren't for the scent this would be close to perfect. First glance probably makes you think that the high price is too much but even at just 66 loads it works out to less than 50 cents per load. Doing smaller loads will obviously coast less per load. Seventh Generation products are fast becoming a staple in our household. They seem to be cornering the market for continually providing high quality, nature based products with reasonable pricing and a much lesser negative impact on the earth. ### ⭐⭐⭐⭐⭐ Great clean product *by S***L on 27 May 2026* This detergent works so well and I appreciate that it is not full of dangerous chemicals. I love the smell- very fresh but subtle. It really only takes a small squeeze for a large load! ## Frequently Bought Together - Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz - Seventh Generation Dryer Sheets Fabric Softener Fresh Lavender Scent with 100% Essential Oils and Botanical Ingredients 80 Sheets (Pack of 4) - Seventh Generation Laundry Detergent Packs, Lavender, Biobased Deep Clean, EPA Safer Choice Certified, 64 Count --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/320553825-easydose-laundry-detergent-ultra-concentrated-66-loads-fresh-lavender-scent](https://www.desertcart.gr/products/320553825-easydose-laundry-detergent-ultra-concentrated-66-loads-fresh-lavender-scent) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-07-07*