---
product_id: 318053621
title: "Marketplace Best Practices: Transforming Commerce in the Platform Economy"
price: "€ 39.61"
currency: EUR
in_stock: true
url: https://www.desertcart.gr/products/318053621-marketplace-best-practices-transforming-commerce-in-the-platform-economy
store_origin: GR
region: Greece
---

# Marketplace Best Practices: Transforming Commerce in the Platform Economy

**Price:** € 39.61
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketplace Best Practices: Transforming Commerce in the Platform Economy
- **How much does it cost?** € 39.61 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/318053621-marketplace-best-practices-transforming-commerce-in-the-platform-economy)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Marketplace Best Practices is a new book that explores the online marketplace model as a means of platforming an ecommerce business. Written by Tom McFadyen and the online marketplace experts at McFadyen Digital this text covers the what, who, and how of online marketplaces from those who have been creating both retail and business-focused marketplaces for over 15-years. Speaking to anyone curious about building an online marketplace, Marketplace Best Practices takes a look at what constitutes an online marketplace, who is currently succeeding with the marketplace model, and how an organization can build and grow an online marketplace of their own. Going beyond the superficial and taking a deep look at the nuances and possibilities of the marketplace model, this book discusses everything from market motivations, various models of marketplace, building a business case, making strategic decisions, selecting the right technology, then building and launching a new marketplace property. The book's three main sections cover: WHAT IS AN ONLINE MARKETPLACE? Learn about the various models and applications of the online marketplace model. WHO IS SUCCEEDING WITH THE MARKETPLACE MODEL? Learn who is currently profiting from this exciting model of digital commerce. HOW DO WE BUILD AND LAUNCH A MARKETPLACE? Learn how both retail and B2B organizations can strategize, build, launch, and mature their own marketplace.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,733,648 in Books ( See Top 100 in Books ) #508 in Commerce (Books) #1,880 in E-Commerce (Books) |
| Customer Reviews | 4.5 out of 5 stars 88 Reviews |

## Images

![Marketplace Best Practices: Transforming Commerce in the Platform Economy - Image 1](https://m.media-amazon.com/images/I/616H5ZjpTbL.jpg)

## Available Options

This product comes in different **Media Format** options.

## Frequently Bought Together

- Marketplace Best Practices: Transforming Commerce in the Platform Economy
- The Lean Marketplace: a Practical Guide to Building a Successful Online Marketplace Business
- Platform Scale: How an emerging business model helps startups build large empires with minimum investment

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-11-07*