---
product_id: 30572013
title: "Alissa QuartBranded: The Buying And Selling Of Teenagers"
brand: "alissa quart"
price: "€ 35.27"
currency: EUR
in_stock: true
reviews_count: 9
url: https://www.desertcart.gr/products/30572013-alissa-quartbranded-the-buying-and-selling-of-teenagers
store_origin: GR
region: Greece
---

# Cultural Trends Insightful Analysis Market Research Alissa QuartBranded: The Buying And Selling Of Teenagers

**Brand:** alissa quart
**Price:** € 35.27
**Availability:** ✅ In Stock

## Summary

> 📈 Unlock the Secrets of Youth Commerce!

## Quick Answers

- **What is this?** Alissa QuartBranded: The Buying And Selling Of Teenagers by alissa quart
- **How much does it cost?** € 35.27 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/30572013-alissa-quartbranded-the-buying-and-selling-of-teenagers)

## Best For

- alissa quart enthusiasts

## Why This Product

- Trusted alissa quart brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Expert Insights:** Gain knowledge from industry leaders and researchers.
- • **Cultural Relevance:** Stay ahead with the latest youth culture shifts.
- • **Engaging Case Studies:** Learn from real-world examples and success stories.
- • **Uncover Hidden Trends:** Dive deep into the teenage market dynamics.
- • **Data-Driven Strategies:** Leverage analytics for smarter marketing decisions.

## Overview

Branded: The Buying And Selling Of Teenagers is a comprehensive exploration of the teenage market, offering valuable insights into consumer behavior, cultural trends, and effective marketing strategies tailored for the youth demographic.

## Description

Alissa QuartBranded: The Buying And Selling Of Teenagers

## Images

![Alissa QuartBranded: The Buying And Selling Of Teenagers - Image 1](https://m.media-amazon.com/images/I/41rLJ5k1mNL.jpg)
![Alissa QuartBranded: The Buying And Selling Of Teenagers - Image 2](https://m.media-amazon.com/images/I/51XF+z99PKL.jpg)
![Alissa QuartBranded: The Buying And Selling Of Teenagers - Image 3](https://m.media-amazon.com/images/I/31VHEHe++NL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    Good condition
  

*by L***A on Reviewed in the United States 🇺🇸 on September 6, 2022*

I had to read this book over the summer for one of my classes. It came in good condition and in a fast, timely manner

### ⭐⭐⭐⭐⭐ 







  
  
    "Corporate pedophilia" and your children
  

*by M***N on Reviewed in the United States 🇺🇸 on February 24, 2003*

Alissa Quart's "Branded" explores how America's youth are increasingly subjected to sophisticated but ultimately predatory forms of corporate marketing and branding. While the social reproduction of labor has been defined by capitalist requirements for many years, Ms. Quart amply demonstrates that the co-optation of today's youth has deepened and intensified. For many, the immersion in consumerism is so all-encompassing that it threatens to corrupt and corrode their mental self-images and possibly inhibit their ability to function as enlightened citizens.Ms. Quart shows that the marketing tactics used are often invasive and unscrupulous, amounting to a sort of "corporate pedophilia" whose aim is to grow the corporate bottom line at the expense of childhood itself. Indeed, the author explains that whole classes of products (such as sexually-provocative undergarments designed for pre-teen girls) are unapologetically marketed to ever-younger children, thereby accelerating the pace at which children develop, perceive and interact with their surroundings. Ms. Quart blasts the justifications used by marketers to defend such indefensible actions and alerts us to the moral vacuousness that lies at the heart of the corporate agenda.Ms. Quart argues that our children bear unmistakable psychological, physical and financial scars from this assault. Media-induced anxiety leads boys to steroid abuse and girls to anorexia; social acceptance is garnered by the flaunting of expensive designer clothes and accessories; class status is predicated by admission to brand-name colleges; and so on. The end result is a hyper-competitive, anxious and debt-ridden generation of youths who collectively are getting locked into the cycle of labor and consumption at a significantly earlier age than their predecessors.It may be true that Ms. Quart's work depends heavilly on observations drawn from the ranks of upper middle-class society, but she has impressively succeeded in describing a phenomenon that has largely eluded others. The reader is impressed by the author's ability to synthesize scholarly research, pop culture, business information, anecdotes and first-person interviews to make her case. In short, this is original and cutting-edge research that should give inquisitive readers much to ponder.I recommend this book to parents of teenagers (like myself) who want to understand more about the brave new world their children are inhabiting as well as to teenagers who want to critically deconstruct and reclaim their branded selves.

### ⭐⭐⭐⭐⭐ 







  
  
    Elaborate Analysis of Youth Branding
  

*by B***S on Reviewed in the United States 🇺🇸 on June 22, 2010*

Branding is all about inculcating meaning into the collective mind. Consumption in industrialized nations has led to dynamic branding activities. Advertisers are using sophisticated psychological techniques to create social tribes around their brands. Penetrating influence of the branding machine is enormous and quite effective (if it wasn't, there would be no Madison Avenue). The concept of selling to kids isn't new; the sooner you recognize THEIR needs, aspirations, peer pressure, etc., the sooner THEY will identify your brand as THEIR own. Brands reach deeper into the youth's psyche in order to become almost an intrinsic part of the very fabric of kids' lives. Alissa Quart's book demonstrates accurately the process of creating loyal customers by advertisers. According to a survey of Americans aged 18 to 24, two-thirds cannot find Louisiana on a U.S. map. At the same time our children can perfectly recognize the golden arches."Branded: The Buying And Selling Of Teenagers" is a well-structured, informative book. Quart's vernacular is plain, clear, and unpretentious. As a professional brand consultant I recognize this book as a significant contribution to the ongoing development of branding discipline.

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-01-24*