---
product_id: 286397
title: "Influence: The Psychology of Persuasion, Revised Edition"
price: "€ 49.38"
currency: EUR
in_stock: true
url: https://www.desertcart.gr/products/286397-influence-the-psychology-of-persuasion-revised-edition
store_origin: GR
region: Greece
---

# 4M+ copies sold worldwide 35 years of evidence-based research 6 universal principles of influence Influence: The Psychology of Persuasion, Revised Edition

**Price:** € 49.38
**Availability:** ✅ In Stock

## Summary

> 🧩 Crack the code of human behavior and lead with influence!

## Quick Answers

- **What is this?** Influence: The Psychology of Persuasion, Revised Edition
- **How much does it cost?** € 49.38 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/286397-influence-the-psychology-of-persuasion-revised-edition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Join a Global Community:** Over 4 million readers worldwide trust this classic to elevate their influence game.
- • **Defend Against Manipulation:** Recognize and protect yourself from dishonest influence tactics.
- • **Master the Art of Persuasion:** Unlock the 6 scientifically proven principles that make people say YES.
- • **Backed by Decades of Research:** Benefit from 35 years of peer-reviewed studies and real-world fieldwork.
- • **Ethical Influence for Leaders:** Learn to ethically sway decisions in business, fundraising, and everyday life.

## Overview

Influence: The Psychology of Persuasion by Dr. Robert B. Cialdini is a bestselling, research-backed guide revealing six universal principles of influence—Reciprocation, Commitment, Social Proof, Liking, Authority, and Scarcity. With over 4 million copies sold and 35 years of scientific research, this revised edition equips professionals to ethically master persuasion and defend against manipulation in business, leadership, and daily interactions.

## Description

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation : The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior— Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

## Features

- Influence: The Psychology of Persuasion
- Must read book
- It is made up of premium quality material.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #39,623 in Books ( See Top 100 in Books ) #46 in Marketing & Consumer Behavior #118 in Popular Applied Psychology #152 in Marketing (Books) |
| Customer Reviews | 4.5 out of 5 stars 13,062 Reviews |

## Images

![Influence: The Psychology of Persuasion, Revised Edition - Image 1](https://m.media-amazon.com/images/I/61wwAomEffL.jpg)

## Available Options

This product comes in different **Media Format** options.

## Frequently Bought Together

- Influence: The Psychology of Persuasion, Revised Edition
- Pre-Suasion: A Revolutionary Way to Influence and Persuade

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-10-17*