--- product_id: 235714738 title: "Smart Beauty Platinum Blonde Permanent Hair Dye" brand: "smart beauty" price: "€ 34.88" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.gr/products/235714738-smart-beauty-platinum-blonde-permanent-hair-dye store_origin: GR region: Greece --- # Lightens dark blonde without bleach Vegan & cruelty-free formula Plex treatment protects & rebuilds hair Smart Beauty Platinum Blonde Permanent Hair Dye **Brand:** smart beauty **Price:** € 34.88 **Availability:** ✅ In Stock ## Summary > ✨ Own your platinum moment with care and confidence! ## Quick Answers - **What is this?** Smart Beauty Platinum Blonde Permanent Hair Dye by smart beauty - **How much does it cost?** € 34.88 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/235714738-smart-beauty-platinum-blonde-permanent-hair-dye) ## Best For - smart beauty enthusiasts ## Why This Product - Trusted smart beauty brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Blonde for All:** Formulated for every hair type and tone—Afro, Asian, Caucasian, chemically treated—because everyone deserves platinum. - • **Damage-Defying Plex Power:** Infused with Plex conditioner to strengthen and restore hair structure during coloring. - • **Ethical Beauty, Inside & Out:** 100% vegan, cruelty-free, paraben & sulphate free, crafted by a family-owned British brand committed to sustainability. - • **Brassy-Free Platinum Perfection:** Natural toner reduces unwanted brassiness for that flawless cool blonde glow. - • **Effortless, Mess-Free Application:** Precision nozzle and non-drip cream formula make at-home coloring sleek and stress-free. ## Overview Smart Beauty’s Platinum Blonde Hair Dye is a permanent, vegan, and cruelty-free hair color cream enriched with a Plex hair care conditioner that lightens dark blonde hair without bleach while toning down brassiness. Suitable for all hair types and designed for mess-free home application, it covers grey, roots, highlights, ombre, and balayage with professional-grade ingredients made in the UK. ## Description Smart Plex, described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of the hair making it healthier and stronger. Protects your hair against damage & breakage Rebuilds your hairs natural structure Restores your hairs strength, suppleness & volume Blonde Development time; IMPORTANT: The development time starts from when you mix the product. Work quickly and apply evenly to the hair as per instructions. If you leave the product on your hair for longer than the development time, the colour will be diluted and you risk damaging your hair. ## Features - Acts as hair toner for blonde hair to reduce brassy colour; lightens dark blonde without bleach. Colour cream includes Plex hair treatment that protects, rebuilds, and restores your hair's structure - Cool blond hair dye; for a full head, covers grey, root touch-ups, highlights, ombre, and balayage. For all hair types: Afro, Asian, Caucasian and chemically treated. Hair colour for women and men - Vegan, cruelty-free blonde hairdye. UK and European-endorsed cosmetic standard professional ingredients in a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection - Mess-free application. Mix the blonde colour cream and developer in the provided bottle, evenly apply with the precision nozzle, and work through with gloved hands for a non-drip colouring experience - Smart Beauty is an innovative family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice, and minimal environmental impact ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B08F72SH23 | | Country Of Origin | United Kingdom | | Delivery Information | We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. | | Guaranteed Software Updates Until | unknown | | Item Model Number | SB1588 | | Manufacturer | Smart Beauty | | Product Dimensions | 5.8 x 9 x 16.9 cm; 222 g | ## Product Details - **Brand:** Smart Beauty - **Colour:** Platinum Blonde - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Paraben Free, Sulphate Free - **Material feature:** Cruelty Free, Natural, Vegan - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening - **Unit count:** 150.0 millilitre ## Images ![Smart Beauty Platinum Blonde Permanent Hair Dye - Image 1](https://m.media-amazon.com/images/I/617zOxYA3QL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Beautiful shine!! Beautiful colour 😍 *by on Reviewed in the United Kingdom 25 June 2024* Easy to use, it brought my hair up to platinum first go. Although I have been lightening my hair for years and this product took no time at all! Only 20 minutes and my hair was icy white blonde with platinum undertones. My hair was silky smooth and soft n bouncy, with the added plex, there was no breakage or hair loss during the lightening process. I absolutely love this hair dye and would most definitely buy again!. You just saved me £90 - £110 going to the hairdresser for a much lesser than great result. Its a no brainer. I just pay for the cut bringing my quarterly hair Bill down buy 90%Thanks so much for this amazing product!!! I love it 😀 ### ⭐⭐⭐⭐⭐ Hair in good condition *by on Reviewed in the United Kingdom 15 July 2026* Always use this when needed ### ⭐⭐⭐⭐ Conditioner still needed *by on Reviewed in the United Kingdom 13 July 2026* Exellent hair colour . Only thing I still needed was a conditioner . So I used a leave in one .. so if your hair is naturally dry . Use a conditioner. ## Frequently Bought Together - Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Bleach Hair Dye, Vegan, Cruelty Free - Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips - L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/235714738-smart-beauty-platinum-blonde-permanent-hair-dye](https://www.desertcart.gr/products/235714738-smart-beauty-platinum-blonde-permanent-hair-dye) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-10-05*