--- product_id: 211492492 title: "Hydrate Nourishing Shampoo, Add Softness and Shine, 266ml" brand: "pureology" price: "€ 49.31" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.gr/products/211492492-hydrate-nourishing-shampoo-add-softness-and-shine-266ml store_origin: GR region: Greece --- # Vegan & sulphate-free AntiFade colour protection Deep hydration tech Hydrate Nourishing Shampoo, Add Softness and Shine, 266ml **Brand:** pureology **Price:** € 49.31 **Availability:** ✅ In Stock ## Summary > 💎 Elevate your colour care with pure hydration and shine that turns heads. ## Quick Answers - **What is this?** Hydrate Nourishing Shampoo, Add Softness and Shine, 266ml by pureology - **How much does it cost?** € 49.31 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/211492492-hydrate-nourishing-shampoo-add-softness-and-shine-266ml) ## Best For - pureology enthusiasts ## Why This Product - Trusted pureology brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Scalp & Strand Wellness:** Infused with Jojoba, Sage & Green Tea to nourish hair follicles and support a healthy scalp. - • **Cleanse Without Compromise:** Gentle, sulphate-free formula cleanses daily without stripping colour or natural oils. - • **Hydrate & Nourish Like a Pro:** Advanced Micro-Emulsion tech delivers weightless moisture for thick, dry, colour-treated hair. - • **Keep Your Colour Game Strong:** AntiFade Complex locks in vibrant colour and shine, preventing dullness and fading. - • **Sensory Escape in Every Wash:** Signature aromatherapy blend of ylang ylang, bergamot & patchouli elevates your haircare ritual. ## Overview Pureology Hydrate Nourishing Shampoo is a vegan, sulphate-free formula designed for medium to thick, dry, colour-treated hair. Powered by AntiFade Complex and advanced hydrating micro-emulsion technology, it deeply nourishes and protects colour vibrancy while smoothing frizz and improving manageability. Infused with a refreshing aromatherapy blend, it supports scalp health and delivers daily gentle cleansing without stripping essential moisture. ## Description Product Description Soft, supple, sealed. Experience deep, weight-balanced hydration with this luxurious shampoo created to gently cleanse while nourishing and adding softness and shine to dry, colour-treated hair. Powered by AntiFade Complex and advanced hydrating technology, the Vegan and sulphate-free creamy formula helps preserve colour vibrancy while nourishing strands for healthier-looking results. Perfect for daily use, it supports medium to thick hair types, curly, coily hair, colour-treated hair all-over colour or highlights in need of extra moisture, helping smooth frizz, improve manageability. The natural formulation includes Jojoba which adds nourishment, while Sage & Green Tea stimulate hair follicles and help support a healthy scalp. Designed for thirsty, colour-stressed hair, this sensorial shampoo helps revive dullness and maintain vibrant colour with continued use. How to use: Apply a quarter-sized amount of shampoo to wet hair, lather well and rinse. Follow with Pureology Hydrate Conditioner. Ideal for thicker strands craving lasting moisture, smoothness and shine. Ingredients Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Aloe Barbadensis Leaf Juice, Shea Butter, Jojoba Seed Oil, Panthenol, Sage Leaf Extract, Fragrance (Parfum). P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply to wet hair, massage and rinse. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources. See more ## Features - Gently cleanses dry, colour-treated hair without stripping colour, thanks to its sulphate-free formula designed for gently daily washing. - AntiFade Complex protects colour vibrancy on all-over colour or highlights in need of extra moisture, helping smooth frizz, improve manageability. - Advanced Hydrating Micro-Emulsion Technology deeply nourishes medium to thick, curly, coily, dry and chemically treated hair types without weighing it down. - Infused with a signature aromatherapy blend of ylang ylang, bergamot and patchouli for a refreshing sensory experience during your wash routine. - Helps lock-in moisture for hydrated-looking hair. ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B0891843GC | | Country Of Origin | España | | Guaranteed Software Updates Until | unknown | | Item Model Number | P1863500 | | Manufacturer | Pureology | | Product Dimensions | 4.22 x 6.37 x 18.42 cm; 310 g | ## Product Details - **Age range (description):** Adult - **Brand:** PUREOLOGY - **Hair type:** Color Treated, Dry, Thick - **Item form:** Liquid - **Scent:** Bergamot, Lavender, Patchouli ## Images ![Hydrate Nourishing Shampoo, Add Softness and Shine, 266ml - Image 1](https://m.media-amazon.com/images/I/61nEescBhfL.jpg) ## Available Options This product comes in different **Size Name** options. ## Questions & Answers **Q: Who is Hydrate for?** A: Hydrate is designed for medium to thick, dry, colour-treated hair and works across all textures from straight to coily, including curly and frizzy hair. It's sulphate-free and gentle enough for daily use. **Q: What is the difference between Hydrate and Hydrate Sheer?** A: Hydrate has a richer, creamier formula for medium to thick, dry hair. Hydrate Sheer is lightweight and silicone-free, better suited to fine or thin hair. Both are sulphate-free and gentle on colour-treated hair. **Q: What is the main ingredient in Hydrate?** A: Key ingredients are Jojoba Oil, Green Tea, and Sage. The formula helps hair feel nourished, combats frizz, and promotes a healthy scalp. Sulphate-free and gentle on colour-treated hair. **Q: Is this good for curly hair?** A: Yes, Hydrate has been tested on all hair textures and works excellently on curly hair. Its sulphate-free, nourishing formula helps maintain curl definition, and is gentle on colour-treated hair. **Q: Is this sulphate-free?** A: Yes, all Pureology products are 100% sulphate-free for a gentle cleanse that is kind to colour-treated hair. Hydrate is also vegan. ## Customer Reviews ### ⭐⭐⭐⭐⭐ A Must-Have Shampoo for Dry, Colour-Treated Hair! *by on Reviewed in the United Kingdom 27 July 2025* ⭐️⭐️⭐️⭐️⭐️A Must-Have Shampoo for Dry, Colour-Treated Hair!I’ve been using Pureology Hydrate Moisturising Shampoo for a few weeks now, and it’s definitely earned a spot in my hair care routine. I have medium-thick, colour-treated hair that tends to get dry, and this shampoo has made a noticeable difference.😁What I love about it:Moisturizing without weighing down: A lot of shampoos that claim to hydrate end up leaving my hair feeling heavy or greasy, but this one doesn’t. It lathers up nicely, rinses clean, and leaves my hair feeling soft, hydrated, and lightweight.Gentle on colour-treated hair: As someone who colours my hair regularly, I’m always on the lookout for products that won’t strip the colour. This shampoo is really gentle and helps keep my colour vibrant and looking fresh for longer.Great scent: The fragrance is light and refreshing, with a clean, almost herbal smell. It lingers just enough but isn’t overpowering.A little goes a long way: I have long hair, and with most shampoos, I need a lot to get a good lather. With Pureology, a small amount goes surprisingly far, so the bottle lasts longer than expected.🤔What could be improved:Pricey: I won’t sugarcoat it — this shampoo is on the expensive side. However, for the quality and how well it works on my dry, colour-treated hair, I think it’s worth the splurge. Just keep that in mind if you’re watching your budget.Takes time to see full benefits: I didn’t see an overnight transformation, but after about a week of consistent use, my hair felt noticeably healthier and more hydrated. Patience is key with this one.⚖️Final thoughts:If you’re looking for a gentle, hydrating shampoo that works well for colour-treated hair, Pureology Hydrate Moisturising Shampoo is definitely worth trying. It leaves my hair feeling soft, smooth, and healthy, and it doesn't fade my colour. It’s a little pricey, but I’m happy to invest in my hair care routine for the results I’ve seen🙂 ### ⭐⭐⭐⭐⭐ Amazing Results After Just One Use! ❤️ *by on Reviewed in the United Kingdom 20 August 2026* Absolutely amazing shampoo! It smells fantastic, and you only need a little bit, so it lasts ages. My hair is bleached and usually very dry, but honestly, after just one use, it felt amazing—soft, moisturised and so shiny. My hair looks absolutely beautiful! ❤️✨ ### ⭐⭐⭐⭐⭐ Fabulous *by on Reviewed in the United Kingdom 29 July 2026* Leaves my (very thick, slightly dry, coloured) hair silky and really manageable. One thing to remember about sulfate free shampoos is that they are less drying than ones with SLS in. And a little goes a long way especially if you live in a soft water area, so good value for money. ## Frequently Bought Together - Pureology Hydrate Shampoo - For Dry or Color-Treated Hair, Intense Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free - Pureology Pure Volume Shampoo - For Flat, Fine, Color-Treated Hair, Adds Lightweight Volume and Body, Clarifies Buildup, Sulfate-Free & Vegan - Pureology Hydrate Conditioner - For Dry and Color-Treated Hair, Moisturizes Hair & Protects Color, Sulfate-Free & Vegan --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/211492492-hydrate-nourishing-shampoo-add-softness-and-shine-266ml](https://www.desertcart.gr/products/211492492-hydrate-nourishing-shampoo-add-softness-and-shine-266ml) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-09-18*