--- product_id: 207781525 title: "Marketing Analytics: Strategic Models and Metrics" price: "€ 98.38" currency: EUR in_stock: true reviews_count: 8 url: https://www.desertcart.gr/products/207781525-marketing-analytics-strategic-models-and-metrics store_origin: GR region: Greece --- # Marketing Analytics: Strategic Models and Metrics **Price:** € 98.38 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Marketing Analytics: Strategic Models and Metrics - **How much does it cost?** € 98.38 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/207781525-marketing-analytics-strategic-models-and-metrics) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metrics The list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analytics Chapter 2. Market Insight - Market sizing and trend analysis Chapter 3. Market Segmentation - Segment identification, analysis, and strategy Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy Chapter 5. Business Strategy - Analytics-based strategy selection Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics Chapter 8. Price Analytics - Pricing techniques and assessment Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection Chapter 10. Promotion Analytics - Promotion budget estimation and allocation Chapter 11. Sales Analytics - Metrics for sales, profitability, and support Chapter 12. Analytics in Action - Pivot tables and data-driven presentations Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes. Review: Five Stars - Great book! Highly recommended for anyone who is passionate about this subject. Review: Though it offers nothing brilliantly new, its value is in its 'curation' of ... - OK, though very expensive. I bought it as it was specified by a free course on edx.org and, as always, with specified books, you have to 'go with the flow', which often means buying the lecturer's book. Though it offers nothing brilliantly new, its value is in its 'curation' of the relevant subject matter, which you may likely have in multiple other books, but not necessarily assembled in this way or associated with the same jargon. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 1,933,688 in Books ( See Top 100 in Books ) 607 in Market Research 18,827 in Business Development & Entrepreneurship (Books) | | Customer Reviews | 4.4 out of 5 stars 128 Reviews | ## Images ![Marketing Analytics: Strategic Models and Metrics - Image 1](https://m.media-amazon.com/images/I/61Hdk6tzgrL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Five Stars *by B***N on 19 August 2016* Great book! Highly recommended for anyone who is passionate about this subject. ### ⭐⭐⭐ Though it offers nothing brilliantly new, its value is in its 'curation' of ... *by S***E on 17 August 2017* OK, though very expensive. I bought it as it was specified by a free course on edx.org and, as always, with specified books, you have to 'go with the flow', which often means buying the lecturer's book. Though it offers nothing brilliantly new, its value is in its 'curation' of the relevant subject matter, which you may likely have in multiple other books, but not necessarily assembled in this way or associated with the same jargon. ### ⭐⭐⭐⭐ Awesome Educationsl Read *by F***S on 16 September 2016* Brilliant read. Manages to focus on and teach the main stuff, and cuts out complication completely. ## Frequently Bought Together - Marketing Analytics: Strategic Models and Metrics - Marketing Analytics: Data-Driven Techniques with Microsoft Excel - Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/207781525-marketing-analytics-strategic-models-and-metrics](https://www.desertcart.gr/products/207781525-marketing-analytics-strategic-models-and-metrics) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-06-06*