---
product_id: 20332802
title: "Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations 1st Edition"
brand: "johannes ledolter"
price: "€ 125.22"
currency: EUR
in_stock: true
reviews_count: 9
url: https://www.desertcart.gr/products/20332802-testing-1-2-3-experimental-design-with-applications-in-marketing
store_origin: GR
region: Greece
---

# Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations 1st Edition

**Brand:** johannes ledolter
**Price:** € 125.22
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations 1st Edition by johannes ledolter
- **How much does it cost?** € 125.22 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/20332802-testing-1-2-3-experimental-design-with-applications-in-marketing)

## Best For

- johannes ledolter enthusiasts

## Why This Product

- Trusted johannes ledolter brand quality
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## Description

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## Images

![Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations 1st Edition - Image 1](https://m.media-amazon.com/images/I/41hxzO3UO8L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Incredible resource
  

*by F***R on Reviewed in the United States 🇺🇸 on October 28, 2008*

I used to think about testing in terms of just an A/B split test. The most adventurous I got was testing two variables two ways simultaneously. After reading this book I can see how to conduct simultaneous tests of a dozen or so variables. This is truly eye-opening experimental design material. And the marketing subject matter is all the more relevant for those web marketers among us.The book is straight forward and focused with a series of incrementally more advanced methods so you can match the appropriate method to the situation you want to test. So whether you want to do a full factorial analysis or a fractional factorial experiment, after reading this material you'll know the strengths and weaknesses of each as well as the right situation to employ them. I have not seen this material anywhere else.The book is advanced stuff, but entirely approachable. This does not mention AdWords or Google Web Site Optimizer, but the methods are entirely consistent with applications in those fields.I would recommend this book to anyone who wants to extract more value from testing. There is a better way to test and the methods are right here.

### ⭐⭐⭐⭐⭐ 







  
  
    Great textbook
  

*by A***R on Reviewed in the United States 🇺🇸 on November 11, 2021*

It is exactly as described and of good print quality.

### ⭐⭐⭐⭐ 







  
  
    Very good book
  

*by P***F on Reviewed in the United States 🇺🇸 on August 19, 2019*

Very well written. Easy to read and understand....

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-02-25*