--- product_id: 18754142 title: "Traction: How Any Startup Can Achieve Explosive Customer Growth" price: "€ 36.00" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.gr/products/18754142-traction-how-any-startup-can-achieve-explosive-customer-growth store_origin: GR region: Greece --- # Traction: How Any Startup Can Achieve Explosive Customer Growth **Price:** € 36.00 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Traction: How Any Startup Can Achieve Explosive Customer Growth - **How much does it cost?** € 36.00 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/18754142-traction-how-any-startup-can-achieve-explosive-customer-growth) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #115,052 in Books ( See Top 100 in Books ) #15 in Venture Capital (Books) #115 in Starting a Business (Books) #184 in Entrepreneurship (Books) | | Customer Reviews | 4.5 out of 5 stars 2,064 Reviews | ## Images ![Traction: How Any Startup Can Achieve Explosive Customer Growth - Image 1](https://m.media-amazon.com/images/I/71iT-VZsV+L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by N***L on October 6, 2015* ### ⭐⭐⭐⭐ Review *by M***. on January 29, 2026* ### ⭐⭐⭐⭐⭐ Review *by H***H on June 11, 2022* ## Frequently Bought Together - Traction: How Any Startup Can Achieve Explosive Customer Growth - Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/18754142-traction-how-any-startup-can-achieve-explosive-customer-growth](https://www.desertcart.gr/products/18754142-traction-how-any-startup-can-achieve-explosive-customer-growth) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-05-05*