---
product_id: 177904325
title: "Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types"
brand: "schwarzkopf"
price: "€ 28.93"
currency: EUR
in_stock: true
reviews_count: 9
category: "Schwarzkopf"
url: https://www.desertcart.gr/products/177904325-schwarzkopf-simply-color-permanent-hair-dye-4-68-chocolate-cherry
store_origin: GR
region: Greece
---

# No ammonia & silicone - gentle formula Up to 100% gray coverage - vibrant color Eco-friendly packaging - 100% recyclable Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

**Brand:** schwarzkopf
**Price:** € 28.93
**Availability:** ✅ In Stock

## Summary

> 🍒 Elevate your hair game with rich, radiant chocolate cherry—color that cares and captivates!

## Quick Answers

- **What is this?** Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types by schwarzkopf
- **How much does it cost?** € 28.93 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/177904325-schwarzkopf-simply-color-permanent-hair-dye-4-68-chocolate-cherry)

## Best For

- schwarzkopf enthusiasts

## Why This Product

- Trusted schwarzkopf brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Sustainably Chic:** Packaged in FSC-certified, fully recyclable materials—beauty that respects the planet.
- • **Gentle Yet Powerful:** Dermatologist-tested formula free from ammonia, PPD & PTD ensures vibrant color without irritation.
- • **Flawless Gray Coverage:** Achieve up to 100% gray coverage with rich, even chocolate cherry tones from root to tip.
- • **Effortless At-Home Glam:** Easy application with included nourishing conditioner for salon-quality color refresh every 4-6 weeks.
- • **Universal Hair Compatibility:** Designed for all hair textures, delivering consistent, healthy-looking results every time.

## Overview

Schwarzkopf Simply Color 4.68 Chocolate Cherry is a permanent hair dye offering vibrant, natural-looking red-brown color with up to 100% gray coverage. Its ammonia- and silicone-free formula is dermatologist-tested for gentle application on all hair types. The kit includes a nourishing conditioner for healthy, shiny hair post-coloring. Packaged sustainably with recyclable materials, it’s designed for easy at-home use with recommended touch-ups every 4-6 weeks.

## Description

Schwarzkopf Simply Color 4.68 Chocolate Cherry hair color cream - natural-looking, vibrant hair color without PPD, PTD and ammonia.Looking for vibrant permanent hair color without the harsh ingredients? This dermatologist-tested hair dye without ammonia is gentle to skin but gives natural-looking red brown hair color with up to 100% gray coverage. The hair color kit includes a conditioner, for hair that looks healthy after coloring. Suitable for all hair textures, this red hair dye in a rich chocolate cherry shade allows you to get natural color results at home. For best results, use the hair dye kit every 4-6 weeks.By using FSC-certified paperboard for this carton, Schwarzkopf supports sustainable packaging initiatives. This carton is 100% recyclable. Carton lids are compostable. Please recycle.The product benefits at a glance:Low-irritant formulaHair dye with no ammonia / siliconeUp to 100% gray coverageNatural-looking hair color & root touch upColor: 4.68 Chocolate Cherry

Review: Deep and Long-Lasting Black Hair Color - Schwarzkopf Simply Color in 1.0 Jet Black delivers rich, intense color with full gray coverage. The formula is easy to apply, leaves hair soft and shiny, and the results last longer than expected. A reliable choice for anyone looking for a bold, classic black at home.
Review: LOVE this color! - If the people who make this color see this, please don't stop making it! This is the best color I've ever used. I am growing out a pixie cut. Having not seen my natural hair color in over 20 years, I decided to find out what it was. After I did that, I immediately went to the store and looked for something to color the nightmare that was my hair; a blend of salt & pepper and old orange. It was terrible. The first thing I noticed was the packaging. I appreciate that it's biodegradable and recyclable. Then I noticed the time you leave it in your hair is longer than 'regular' dyes, which to me means it's more delicate to your hair, and it was. I left it on for the recommended 30 and rinsed. My hair is very fine and delicate so I have to be careful with it. From the minute I took the towel off my head I knew I loved this color. At first, yes as I have seen in another review, the new growth is very vibrant! For me it was almost a deep violet color-which I loved. That same violet color attached itself to the gray in my hair and gave it really cool looking violet/auburn highlights, while coloring the rest of my hair a nice chocolate brown. I don't think it's too dark or too light. It's very gentle, which I appreciate. My head didn't burn once during the 30 minute wait. I can't say that about other box dyes. The smell wasn't bad at all. If you've ever used Clairol, you've lost your nose hairs a few times. This is NOTHING like that. It's very pleasant and when you rinse it off, your hair doesn't feel like straw until you put that conditioner on it. I rinsed mine out with tepid water and was very gentle with it before I conditioned it, but I still think the dye is very very gentle. This color is AWESOME and even my guy loves it. He even asked me to come to the patio door where he could look at it in the natural light and told me how cool the auburn violet streaks were. I'm very happy with this color and will keep using it as long as they keep making it. And hey, if the folks who make it read this, KEEP MAKING THE CHOCOLATE CHERRY! lol Update: my color was fading and I had a box sitting here so I decided to try it again. The only thing I missed the first time was that I was not supposed to shampoo my hair out after I rinse the dye. I typically use a cleansing conditioner not shampoo, but I was unaware I'm supposed to skip that step and go straight to the conditioner they include. No shampooing needed! In the second collage, the first picture is one month after using this dye for the first time. I tried to include a picture of it in the processing phase so you can see it doesn't get too red. I am pleased with the after shot even though it is a little darker on the ends, I expected that as they are fine and absorb color easily. It slowly fades over the course of the month but I am very pleased with this product because it is so gentle for my hair and I love the color.

## Features

- NO AMMONIA HAIR COLOR: Our dermatologist-tested, caring hair color without ammonia is free from PPD & PTD, & tested to be non-irritating to the skin with its silicone-free formula
- UP TO 100% GRAY COVERAGE: Our at home hair color for women gives you up to 100% gray coverage for vibrant color results that are even from root to tip
- FOR ALL HAIR TEXTURES: Looking for hair dye that works on all hair textures, but is still gentle on hair? Then choose Simply Color!
- VISIBLY HEALTHY-LOOKING HAIR: Enjoy beautfiul, vibrant color results with this permanent hair dye color in chocolate cherry, for visibly healthy-looking hair
- EASY APPLICATION: This hair dye kit is very easy to use and we recommend to repeat the application every 4-6 weeks
- Looking to extend your color? Try Schwarzkopf’s Color Boost, an in-shower customizable color vibrancy booster. Just mix 1-5 drops into your favorite conditioner to increase color intensity between colorings.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B082LK929Y |
| Best Sellers Rank | #3,320 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #52 in Hair Color |
| Customer Reviews | 4.3 4.3 out of 5 stars (15,594) |
| Item model number  | JDFHFHD3717 |
| Manufacturer  | Dial Corporation |
| Product Dimensions  | 2.4 x 3.7 x 6.7 inches; 8.47 ounces |
| UPC  | 017000208466 |

## Product Details

- **Brand:** Schwarzkopf
- **Color:** 4.68 Chocolate Cherry
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Hair Coloring, Nourishing

## Images

![Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types - Image 1](https://m.media-amazon.com/images/I/710iexYQd4L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: So why does the box say no alcohol and the second ingredient it an alcohol?**
A: Great question! Alcohol, as defined by FDA’s cosmetic labeling, is specifically ethanol alcohol. Our product does not contain ethanol alcohol. It does contain ingredients that belong to the family of chemicals that falls under alcohol, which do not have the same drying effect of ethanol alcohol.

**Q: Can this product be used as a root touch up? or is it one treatment, per box then throw whatever you don't need or use away...**
A: I have used this excellent color as root touch up by using a root touch up bottle from Sally’s Beauty. You could also use a bowl and brush. As long as you divide the solution in half and as close as you can, the tube of colorant, it’s easily done if you tightly cap each part for use next time.

**Q: How long does the hair dying process take?  Where can I see the instructions?**
A: It takes me about an hour from the time I open the box until I am done rinsing out and conditioning my hair, but it will depend on several factors for each person.  If you're trying to cover roots, it'll take a little longer than if you are simply changing from one color to another shade, because you do the roots first, wait, and then do the rest of your hair, and wait again.  The time you leave the color in also varies, depending on how dark you want the color to be, the condition of your hair, original color, etc.  Applying the color and rinsing will probably also take you longer if you have very thick hair.  The instructions say the dye should be left on for a maximum of 45 minutes combined total.  I do 35 minutes for the roots and then just 10 minutes more once I pull it through to the ends.  You can probably get the instructions by contacting the seller or going to the Schwarzkopf website and contacting them there.

**Q: Can this product be used as a root touch up? or is it one treatment, per box then throw whatever you don't need or use away...**
A: Yes. Root touch up or all over color.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Deep and Long-Lasting Black Hair Color
*by C***I on December 21, 2025*

Schwarzkopf Simply Color in 1.0 Jet Black delivers rich, intense color with full gray coverage. The formula is easy to apply, leaves hair soft and shiny, and the results last longer than expected. A reliable choice for anyone looking for a bold, classic black at home.

### ⭐⭐⭐⭐⭐ LOVE this color!
*by E***B on March 14, 2020*

If the people who make this color see this, please don't stop making it! This is the best color I've ever used. I am growing out a pixie cut. Having not seen my natural hair color in over 20 years, I decided to find out what it was. After I did that, I immediately went to the store and looked for something to color the nightmare that was my hair; a blend of salt & pepper and old orange. It was terrible. The first thing I noticed was the packaging. I appreciate that it's biodegradable and recyclable. Then I noticed the time you leave it in your hair is longer than 'regular' dyes, which to me means it's more delicate to your hair, and it was. I left it on for the recommended 30 and rinsed. My hair is very fine and delicate so I have to be careful with it. From the minute I took the towel off my head I knew I loved this color. At first, yes as I have seen in another review, the new growth is very vibrant! For me it was almost a deep violet color-which I loved. That same violet color attached itself to the gray in my hair and gave it really cool looking violet/auburn highlights, while coloring the rest of my hair a nice chocolate brown. I don't think it's too dark or too light. It's very gentle, which I appreciate. My head didn't burn once during the 30 minute wait. I can't say that about other box dyes. The smell wasn't bad at all. If you've ever used Clairol, you've lost your nose hairs a few times. This is NOTHING like that. It's very pleasant and when you rinse it off, your hair doesn't feel like straw until you put that conditioner on it. I rinsed mine out with tepid water and was very gentle with it before I conditioned it, but I still think the dye is very very gentle. This color is AWESOME and even my guy loves it. He even asked me to come to the patio door where he could look at it in the natural light and told me how cool the auburn violet streaks were. I'm very happy with this color and will keep using it as long as they keep making it. And hey, if the folks who make it read this, KEEP MAKING THE CHOCOLATE CHERRY! lol Update: my color was fading and I had a box sitting here so I decided to try it again. The only thing I missed the first time was that I was not supposed to shampoo my hair out after I rinse the dye. I typically use a cleansing conditioner not shampoo, but I was unaware I'm supposed to skip that step and go straight to the conditioner they include. No shampooing needed! In the second collage, the first picture is one month after using this dye for the first time. I tried to include a picture of it in the processing phase so you can see it doesn't get too red. I am pleased with the after shot even though it is a little darker on the ends, I expected that as they are fine and absorb color easily. It slowly fades over the course of the month but I am very pleased with this product because it is so gentle for my hair and I love the color.

### ⭐⭐⭐⭐⭐ First Dye I've Used That Works, But Doesn't Burn Or Itch!
*by M***H on December 17, 2022*

UPDATE: I've now ordered Schwarzkopf Simply Color Permanent Hair Color multiple times since December 2022, and after trying Medium Brown and Dark Chocolate I finally settled on Jet Black and it's just awesome. The other colors were fine, but just not as dark as they appeared in the pictures. However I'm an older male with extremely long and full, all gray, hair. So depending on your hair length and condition you'll have to experiment to find what works best for you. In any case I'm primarily updating this review because after six applications I've still never had any allergic reactions, and that sets this product heads and tails above all others I've tried over the decades. The only other additional comments I have is that, as others have noted, it's not quite "permanent" as it needs to be reapplied every 3 months or so, but this is still much longer than products like Just for Men. And finally, as the description notes, if you have longer than shoulder length hair you will indeed need two boxes. I was in a hurry once and tried getting away with one box, but with hair going almost all the way down my back, it wasn't enough and the color was much lighter. So my recommendation is to try it even if you don't have problems with allergic reactions. The color is much better, without the brassy/orange tint of products like Just For Men, and it lasts much longer. ORIGINAL REVIEW: Wow, I wasn't sure what to expect since every hair die I've used in my life has burned and/or itched like crazy. I learned long ago that it was a chemical called PPD that's in almost all dyes, but could never find anything else that worked. However this dye uses HPPS (Hydroxyethyl-p-phenylenediamine sulfate) which is similar to PPD, but doesn't cause allergic reactions in many PPD sensitive people. And wow, it worked incredibly well for me. There's been absolutely no itching or burning, and I waited 72 hours before writing a review just to be sure. And the color is great, and covered my grey as well as any other dye. I only wish I'd gotten a darker color, as the medium brown for this dye is lighter than the "Just For Men" I used to use. But it's a great shade, not brassy or orange at all. So next time I'll just get a darker brown. One final note, while the HPPS worked for me, unfortunately it won't work for everyone, and some people will be allergic to it is as well. But like I said, it causes far fewer allergic reactions than PPD, and is definitely worth a try!

## Frequently Bought Together

- Schwarzkopf Simply Color Hair Color 4.68 Chocolate Cherry, 1 Application - Permanent Hair Dye for Healthy Looking Hair without Ammonia or Silicone, Dermatologist Tested, No PPD & PTD
- Schwarzkopf Keratin Color Permanent Hair Color, 3.0 Espresso, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-02-23*