--- product_id: 1604229 title: "Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition" price: "€ 109.50" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.gr/products/1604229-designing-brand-identity-an-essential-guide-for-the-whole-branding store_origin: GR region: Greece --- # 35% new material - Up-to-date branding trends 4th Edition - Latest insights 30+ new case studies - Real-world success Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition **Price:** € 109.50 **Availability:** βœ… In Stock ## Summary > πŸš€ Elevate Your Brand IQ with the Definitive Identity Playbook ## Quick Answers - **What is this?** Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition - **How much does it cost?** € 109.50 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/1604229-designing-brand-identity-an-essential-guide-for-the-whole-branding) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Timeless, Durable Design:** Heavy textbook-quality binding built to withstand years of team use and study. - β€’ **World-Class Case Studies:** Learn from 30+ fresh examples showcasing iconic brands’ successful identity strategies. - β€’ **Cross-Disciplinary Appeal:** Essential for marketers, designers, consultants, and even students aiming to elevate brand impact. - β€’ **Cutting-Edge Content Refresh:** Benefit from over 35% new material reflecting today’s digital and global market realities. - β€’ **Universal 5-Phase Branding Process:** Master a proven methodology trusted by top brand managers and designers. ## Overview Designing Brand Identity, 4th Edition, is the definitive guidebook for branding teams seeking a comprehensive, step-by-step framework to build and sustain powerful brand identities. Updated with 35% new content and over 30 fresh case studies, this edition integrates modern trends like social media, mobile, and virtual branding. Praised for its clarity and practical insights, it’s a must-have resource for professionals and students aiming to stay ahead in the evolving branding landscape. ## Description A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity Review: Jumpstart and Motivate Your Marketing Team - After seeing a link to this book in a New York Times advertisement, I decided to purchase it right away from desertcart. There are so many excellent aspects to the book, it is difficult to know where to begin an analysis of it. The design of the book makes it simple to comprehend the point being made while at the same time, one is not fooled by the ease in which the material is presented because, as we delve into the book, we begin to understand the gravity of the information presented, the importance of every graphic and every recommendation. This Fourth Edition contains not only updates on the previous 3 editions (proof this book must being doing something right, eh? four editions?), it also has some wonderful case studies of modern companies' transition into the digital marketing arena. As an artist, I purchased the book to increase my knowledge of how a market works, how to influence buyer behavior and the perception of those who view my artwork. Once the value of the information contained in the book became even more obvious, the book became an excellent resource for a few of my independent sales and marketing consultant friends who claim it to be invaluable. High quality printing and binding, heavy construction in text book fashion ensures the book can be passed around and truly studied for years. Slick presentation. Points of information rapidly accessed and understood by any reader. I suspect high school students in graphic design classes or art classes could utilize this book. It's not just for marketing professionals. Well worth the low cost and if I owned a company of any sort (really, who doesn't need a positive image, a good brand identity?) -- I'd purchase copies for all of my employees, not just the marketing division. Review: Basic branding book with great examples and quotes from relevant businesses and leaders - Basic branding book with great examples and quotes from relevant businesses and leaders. Fun layout of page content. Really great re-fresher on branding practices and recommendations. Great read for someone with a background in marketing, design, advertising or similar field. I would highly recommend and suggest readers re-visit this book frequently. ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #614,240 in Books ( See Top 100 in Books ) #1,042 in Graphic Design Techniques #87,017 in Textbooks (Special Features Stores) | | Customer Reviews | 4.6 out of 5 stars 416 Reviews | ## Images ![Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition - Image 1](https://m.media-amazon.com/images/I/811n+KvLUuL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Jumpstart and Motivate Your Marketing Team *by T***T on December 14, 2012* After seeing a link to this book in a New York Times advertisement, I decided to purchase it right away from Amazon. There are so many excellent aspects to the book, it is difficult to know where to begin an analysis of it. The design of the book makes it simple to comprehend the point being made while at the same time, one is not fooled by the ease in which the material is presented because, as we delve into the book, we begin to understand the gravity of the information presented, the importance of every graphic and every recommendation. This Fourth Edition contains not only updates on the previous 3 editions (proof this book must being doing something right, eh? four editions?), it also has some wonderful case studies of modern companies' transition into the digital marketing arena. As an artist, I purchased the book to increase my knowledge of how a market works, how to influence buyer behavior and the perception of those who view my artwork. Once the value of the information contained in the book became even more obvious, the book became an excellent resource for a few of my independent sales and marketing consultant friends who claim it to be invaluable. High quality printing and binding, heavy construction in text book fashion ensures the book can be passed around and truly studied for years. Slick presentation. Points of information rapidly accessed and understood by any reader. I suspect high school students in graphic design classes or art classes could utilize this book. It's not just for marketing professionals. Well worth the low cost and if I owned a company of any sort (really, who doesn't need a positive image, a good brand identity?) -- I'd purchase copies for all of my employees, not just the marketing division. ### ⭐⭐⭐⭐⭐ Basic branding book with great examples and quotes from relevant businesses and leaders *by J***R on September 18, 2016* Basic branding book with great examples and quotes from relevant businesses and leaders. Fun layout of page content. Really great re-fresher on branding practices and recommendations. Great read for someone with a background in marketing, design, advertising or similar field. I would highly recommend and suggest readers re-visit this book frequently. ### ⭐⭐⭐⭐ Is a really good tool for inspiration !! *by G***O on June 3, 2013* The book is really nice, good design and good info elemental info !! It's really helpfully for the ones who are looking for some inspiration.- ## Frequently Bought Together - Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition - The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Designing Brand Identity: An Essential Guide for the Whole Branding Team --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/1604229-designing-brand-identity-an-essential-guide-for-the-whole-branding](https://www.desertcart.gr/products/1604229-designing-brand-identity-an-essential-guide-for-the-whole-branding) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-08-03*