---
product_id: 156669167
title: "Defy Damage Protective Masque, 50 ml"
brand: "joico"
price: "€ 26.91"
currency: EUR
in_stock: true
reviews_count: 11
category: "Joico"
url: https://www.desertcart.gr/products/156669167-defy-damage-protective-masque-50-ml
store_origin: GR
region: Greece
---

# Color Longevity Enhancer Deep Hydration Boost Heat & Pollution Shield Defy Damage Protective Masque, 50 ml

**Brand:** joico
**Price:** € 26.91
**Availability:** ✅ In Stock

## Summary

> 💥 Defy damage, flaunt flawless hair—because your strands deserve the best!

## Quick Answers

- **What is this?** Defy Damage Protective Masque, 50 ml by joico
- **How much does it cost?** € 26.91 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/156669167-defy-damage-protective-masque-50-ml)

## Best For

- joico enthusiasts

## Why This Product

- Trusted joico brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Travel-Ready Power:** Compact 50ml size delivers salon-quality treatment anytime, anywhere—never compromise on care.
- • **Vibrant Color, Longer:** Preserves and enhances color-treated hair, preventing fading wash after wash.
- • **Intensive Repair & Strengthening:** Fortifies hair to reduce breakage and damage with SmartRelease Technology.
- • **Deep Hydration for Silky Softness:** Restores moisture balance for visibly softer, shinier, and healthier hair.
- • **Ultimate Heat & Environmental Protection:** Shields hair from thermal styling, UV rays, and pollution to keep strands resilient.

## Overview

Joico Defy Damage Protective Masque is a salon-grade, deep-conditioning treatment that uses SmartRelease Technology to continuously repair and protect hair from heat, pollution, and chemical damage. Ideal for color-treated and over-processed hair, this 50ml masque restores moisture, strengthens strands, and extends color vibrancy, making it the perfect on-the-go solution for resilient, shiny, and healthy-looking hair.

## Description

Product Description Joico Defy Damage Protective Masque is a powerful deep-conditioning treatment designed to restore strength, moisture, and resilience to all hair types. Featuring Joico’s SmartRelease Technology, this intensive masque continuously delivers nourishing ingredients to repair and protect hair from heat styling, pollution, and chemical damage. It penetrates deep into the hair shaft to replenish hydration, reduce breakage, and enhance manageability, leaving hair silky, shiny, and vibrant. Ideal for color-treated and over-processed hair, this salon-quality treatment is now available in a convenient 50ml travel-size, perfect for on-the-go hydration and protection. Ingredients Available on package P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply this treatment to your hair at home to rebuild broken hair ties and deeply replenish your hair. See more

Review: I keep on buying them, therefore must be good - Great stuff. Keeps my hair moist
Review: Worth every penny! - This tube was much smaller than I was expecting for the price (but that’s on me as it clearly states 50ml) but the product is brilliant. The product is thick but goes a long way. I applied to clean/towel dried hair, after leaving on for 5 minutes, washing off and drying, my hair was super soft. I already use the Joico defy damage shampoo and conditioner on my highlighted hair (which I love) but this is a nice treatment mask to use every few washes or after the beach etc! Would recommend.

## Features

- Intensive Repair & Strengthening: Joico Defy Damage Protective Masque deeply fortifies hair, reducing breakage and damage.
- Deep Hydration: Restores moisture balance for softer, shinier, and healthier-looking hair.
- Protects Against Heat & Environmental Stressors: Shields hair from thermal styling, UV rays, and pollution.
- Enhances Color Longevity: Helps maintain vibrant, long-lasting hair color while preventing fading.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07PKFSDW8 |
| ASIN  | B07PKFSDW8 |
| Best Sellers Rank | 102,408 in Beauty ( See Top 100 in Beauty ) 1,116 in Hair Deep Conditioners & Treatments |
| Brand | Joico |
| Colour | Cranberry |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,402) |
| Customer reviews | 4.4 4.4 out of 5 stars (1,402) |
| Date First Available | 17 July 2019 |
| Format | Lotion |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 38 x 38 x 102 millimetres |
| Item model number | J15986 |
| Item model number  | J15986 |
| Item weight | 0.08 Grams |
| Manufacturer | Joico Laboratories, Inc |
| Manufacturer  | Joico Laboratories, Inc |
| Material composition | No |
| Package Weight | 0.06 Kilograms |
| Package dimensions | 10.4 x 4.9 x 3.4 centimetres |
| Product Dimensions | 3.81 x 3.81 x 10.16 cm; 0.07 g |
| Product Dimensions  | 3.81 x 3.81 x 10.16 cm; 0.07 g |
| Scent | Some fragrance |
| Special features | Protective Lipid, NEW SmartRelease Technology |
| Volume | 1.7 Fluid Ounces |

## Product Details

- **Brand:** Joico
- **Hair type:** All
- **Item form:** Lotion
- **Material feature:** Damage-resistant with nourishing ingredients
- **Product benefits:** Softening

## Images

![Defy Damage Protective Masque, 50 ml - Image 1](https://m.media-amazon.com/images/I/61JQLsb-8yL.jpg)

## Questions & Answers

**Q: Is this is sulfate free?**
A: Yes! We are free of SLS/SLES sulfates.

**Q: How long will it take to see results?**
A: Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.

**Q: Is this good for curly hair?**
A: Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.

**Q: Will the products help my hair color last longer?**
A: Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

## Customer Reviews

### ⭐⭐⭐⭐⭐ I keep on buying them, therefore must be good
*by C***L on 9 May 2025*

Great stuff. Keeps my hair moist

### ⭐⭐⭐⭐⭐ Worth every penny!
*by K***G on 12 July 2023*

This tube was much smaller than I was expecting for the price (but that’s on me as it clearly states 50ml) but the product is brilliant. The product is thick but goes a long way. I applied to clean/towel dried hair, after leaving on for 5 minutes, washing off and drying, my hair was super soft. I already use the Joico defy damage shampoo and conditioner on my highlighted hair (which I love) but this is a nice treatment mask to use every few washes or after the beach etc! Would recommend.

### ⭐⭐⭐⭐⭐ Product
*by L***E on 15 January 2026*

Great product

## Frequently Bought Together

- Joico Defy Damage Protective Masque | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine
- Joico Defy Damage Sleepover Overnight Nourishing Treatment | Instantly Softens & Smooths | Strengthen Bonds | Reduce Breakage & Split Ends | No Rinse Formula | With Arginine & Keratin
- Joico Defy Damage KBOND20 Power Masque | For Stronger, Hydrated Hair | Color-Safe | Rebuild & Protect Bonds | Paraben-Free | Animal-Test Free Formula

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-02-07*