---
product_id: 148874652
title: "Building Distinctive Brand Assets: Fields of Practice"
brand: "jenni romaniuk"
price: "€ 63.50"
currency: EUR
in_stock: false
reviews_count: 6
url: https://www.desertcart.gr/products/148874652-building-distinctive-brand-assets-fields-of-practice
store_origin: GR
region: Greece
---

# Building Distinctive Brand Assets: Fields of Practice

**Brand:** jenni romaniuk
**Price:** € 63.50
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Building Distinctive Brand Assets: Fields of Practice by jenni romaniuk
- **How much does it cost?** € 63.50 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/148874652-building-distinctive-brand-assets-fields-of-practice)

## Best For

- jenni romaniuk enthusiasts

## Why This Product

- Trusted jenni romaniuk brand quality
- Free international shipping included
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## Description

Building Distinctive Brand Assets: Fields of Practice

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #204,053 in Books ( See Top 100 in Books ) #279 in Strategic Business Planning #304 in Marketing (Books) #418 in Systems & Planning |
| Customer Reviews | 4.6 4.6 out of 5 stars (120) |
| Dimensions  | 9.2 x 0.7 x 6.3 inches |
| Edition  | Illustrated |
| ISBN-10  | 0190311509 |
| ISBN-13  | 978-0190311506 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 248 pages |
| Publication date  | May 16, 2018 |
| Publisher  | Oxford University Press |

## Images

![Building Distinctive Brand Assets: Fields of Practice - Image 1](https://images-na.ssl-images-amazon.com/images/I/51h63vO7NRL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Actionable marketing book, don’t miss out
  

*by M***R on Reviewed in India on 12 August 2019*

Sort of part of trilogy...(2 editions of how brands grow and this), definitely a not to be missed book for marketers. Actionable is the word.

### ⭐⭐⭐⭐⭐ 







  
  
    Great reading, very inspirational - and rock solid in marketing science
  

*by H***M on Reviewed in the United Kingdom on 25 April 2018*

I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets.Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work!

### ⭐⭐⭐⭐⭐ 







  
  
    Essential Reading for marketing practicioners
  

*by J***Y on Reviewed in the United Kingdom on 30 November 2018*

If you have read Byron Sharps's 'How Brand Grow I & II' you will find this an essential companion piece to those books. If you haven't read any of these books and you are in Marketing, can I politely suggest leaving the cave...

## Frequently Bought Together

- OXFORD UNIVERSITY PRESS Building Distinctive Brand Assets
- OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know
- OXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-02-24*