---
product_id: 14831976
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Iced Golden Brown 5CG, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "€ 22.75"
currency: EUR
in_stock: true
url: https://www.desertcart.gr/products/14831976-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: GR
region: Greece
---

# Up to 9 weeks fade-defying radiance No-drip gel formula for precise application Vitamin E-infused Shine Protect Conditioner Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Iced Golden Brown 5CG, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** € 22.75
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with fade-defying brilliance! ✨

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Iced Golden Brown 5CG, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** € 22.75 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/14831976-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Color Kit:** All-in-one kit includes color gel, developer crème, gloves, and shine-protecting conditioner for salon-quality results at home.
- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
- • **Precision Application:** No-drip gel formula ensures mess-free, exact coverage for flawless results every time.
- • **UV & Vitamin E Protection:** Advanced UV filter and vitamin E protect your color from fading and keep hair healthy and radiant.
- • **Gray Coverage & Conditioning:** Superior gray hair coverage combined with a conditioning formula that leaves hair silky and resilient.

## Overview

L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a vitamin E-infused Shine Protect Conditioner, this kit offers superior gray coverage and conditioning for all hair types. Experience salon-quality, long-lasting color with built-in UV protection to keep your hair vibrant and healthy.

## Description

Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Iced Golden Brown 5CG, 1 Hair Dye Kit

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Product Details

- **Color:** 5CG Iced Golden Brown
- **Package Information:** Box
- **Product Benefits:** Luxurious hair coloring with rich, luminous, fade-defying color and improved floral fragrance
- **Brand:** L'Oreal Paris
- **Item Form:** Gel,Serum

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Iced Golden Brown 5CG, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/817ahH34CzL.jpg)
![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Iced Golden Brown 5CG, 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/61sCjyc4OyL.jpg)
![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Iced Golden Brown 5CG, 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/81yA9aXpKBL.jpg)
![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Iced Golden Brown 5CG, 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/81wrYVR2hyL.jpg)
![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Iced Golden Brown 5CG, 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/81-mxINbA9L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color.  Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5CG Iced Golden Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5G Medium Golden Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L’Oreal Paris Magic Root Cover Up Gray Concealer Spray, Medium Brown, 2 Oz(Packaging May Vary)

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-01-24*