---
product_id: 129613912
title: "Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty"
brand: "smart beauty"
price: "€ 37.64"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.gr/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair
store_origin: GR
region: Greece
---

# Vegan & PPD-Free Formula 100% Grey Coverage Anti-Breakage Plex Protection Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty

**Brand:** smart beauty
**Price:** € 37.64
**Availability:** ✅ In Stock

## Summary

> 💜 Dare to Plum: Bold colour, zero compromise.

## Quick Answers

- **What is this?** Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty by smart beauty
- **How much does it cost?** € 37.64 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Glam:** Designed for all hair types and textures—whether chemically treated, Afro, Asian, men or women.
- • **Ethical Elegance:** 100% vegan, cruelty-free, and PPD-free formula crafted with premium UK & EU cosmetic standards.
- • **Effortless Precision:** Mess-free, non-drip cream with a precision nozzle for salon-quality application at home.
- • **Plex Power Protection:** Rebuild and restore hair structure with integrated anti-breakage plex technology for healthier locks.
- • **Flawless Plum Perfection:** Achieve a rich, permanent plum shade that covers every strand, including stubborn greys.

## Overview

Smart Beauty’s Rich Plum Hair Dye delivers a vibrant, permanent plum colour with 100% grey coverage, enhanced by a protective plex treatment that rebuilds hair strength. This vegan, cruelty-free, and PPD-free cream formula ensures a safe, mess-free application suitable for all hair types, making it the ethical choice for a striking transformation.

## Description

Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free Hair dye, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty

## Features

- Transform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye colouring kit, with a plex hair treatment that protects, rebuilds, and restores your hair's structure
- Darkest plum permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women
- PPD free, Vegan, cruelty-free plum hair dye. Using UK and European endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair colour collection
- Mess-free application. Mix the plum colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience
- Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | Smart Beauty |
| Package dimensions | 17 x 9.2 x 5.9 centimetres |
| Package Weight | 0.19 Kilograms |
| Item dimensions L x W x H | 9 x 6 x 17 centimetres |
| Brand | Smart Beauty |
| Colour | Plum |
| Format | Cream |
| Special features | Not tested on animals. |
| Speciality | Vegan |
| Item model number | Rich Plum Permanent Hair Dye |
| Product Dimensions | 8.99 x 5.99 x 16.99 cm; 190 g |
| ASIN | B07QBPP43H |

## Product Details

- **Colour:** Plum
- **Package information:** Tube
- **Product benefits:** Strengthening, Hair Coloring, Conditioning, Moisturizing, Nourishing
- **Brand:** Smart Beauty
- **Item form:** Cream
- **Hair type:** All
- **Number of items:** 1
- **Unit count:** 125.0 millilitre(s)
- **Material feature:** Natural, Cruelty Free, Vegan
- **Material Type Free:** Paraphenylenediamine Free, Sulphate Free, Resorcinol Free, Paraben Free

## Images

![Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty - Image 1](https://m.media-amazon.com/images/I/81xaTDjHy1L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very Affordable
*by N***R on 9 June 2025*

Daughter loves the colour and brand

### ⭐⭐⭐⭐⭐ Excellent product
*by J***N on 4 June 2025*

Realy like this, colour is vibrant and doesn’t harm my hair

### ⭐ It’s not permanent
*by L***  on 14 May 2025*

It was very vibrant when I put it on my hair and 4 days later it’s nearly all gone it’s a very light purple now, I thought it’s meant to be permanent but No it’s not it’s semi permanent, it’s nearly all washed out after 2 hair washes, I won’t buy again this is very misleading and false advertising!!

## Frequently Bought Together

- Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair
- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)
- Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Hair Color, 23 Shades, 12 Fl Oz

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**Shop now:** [https://www.desertcart.gr/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair](https://www.desertcart.gr/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair)

---

*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-03-11*