---
product_id: 11802659
title: "How to Think Like Sir Alex Ferguson: The Business of Winning and Managing Success"
brand: "damian hughes"
price: "€ 36.98"
currency: EUR
in_stock: true
reviews_count: 6
url: https://www.desertcart.gr/products/11802659-how-to-think-like-sir-alex-ferguson-the-business-winning
store_origin: GR
region: Greece
---

# How to Think Like Sir Alex Ferguson: The Business of Winning and Managing Success

**Brand:** damian hughes
**Price:** € 36.98
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** How to Think Like Sir Alex Ferguson: The Business of Winning and Managing Success by damian hughes
- **How much does it cost?** € 36.98 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/11802659-how-to-think-like-sir-alex-ferguson-the-business-winning)

## Best For

- damian hughes enthusiasts

## Why This Product

- Trusted damian hughes brand quality
- Free international shipping included
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## Description

How to Think Like Sir Alex Ferguson: The Business of Winning and Managing Success

## Images

![How to Think Like Sir Alex Ferguson: The Business of Winning and Managing Success - Image 1](https://m.media-amazon.com/images/I/31x3pTLMCSL.jpg)
![How to Think Like Sir Alex Ferguson: The Business of Winning and Managing Success - Image 2](https://m.media-amazon.com/images/I/519dq-q7VDL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    topical for any leader
  

*by E***C on Reviewed in the United States 🇺🇸 on December 29, 2014*

Enjoyed the easy way which real world concepts were demonstrated through professional soccer. Can't learn much more than you can from the most successful coach in modern club history.

### ⭐⭐⭐⭐⭐ 







  
  
    Brilliant
  

*by S***H on Reviewed in the United Kingdom 🇬🇧 on May 16, 2015*

A really great book, which I read with ease. I am a football fan, but you don't need to be to read this. The brilliance of this is Damian  has took a brilliant and motivated mind and used it as a focal point throughout. The book gives examples of learning from mistakes and does not promote perfection, which I thought brought realism. It brings in other great minds and I even became a fan of poetry from this book. Delighted that Cloughy is brought into play in this book also. I really enjoyed it. Cracking read.

### ⭐⭐⭐⭐⭐ 







  
  
    In his book"How to Think Like Sir Alex Ferguson"
  

*by D***R on Reviewed in the United Kingdom 🇬🇧 on December 8, 2014*

In his book"How to Think Like Sir Alex Ferguson", Professor Damian Hughes crafts a carefully considered approach to what constitutes successful management and leadership. He allows the reader into Ferguson's world and weaves a perfectly tailored and succinct analysis of his mindset which led to his legendary success at Manchester United. He pieces together, through a balanced evaluation, the very fabric of the man and his instinctive, unfaltering belief in his football team. He presents Ferguson as an ambassador for change with a relentless pursuit for victory, illustrating how he inspired and motivated his team, creating a work ethos based on character and equality. Professor Hughes challenges the reader throughout the book to adopt a similarly empowered approach to their own individual ambitions and offers useful parallels to the psychological techniques employed by Ferguson. In a Literary Premiership,Professor Damian Hughes has scored another winning goal and this book holds the title.

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-03-11*