--- product_id: 11648430 title: "Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week!" brand: "phil town" price: "€ 20.10" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.gr/products/11648430-rule-1-the-simple-strategy-for-successful-investing-in-only store_origin: GR region: Greece --- # Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week! **Brand:** phil town **Price:** € 20.10 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week! by phil town - **How much does it cost?** € 20.10 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/11648430-rule-1-the-simple-strategy-for-successful-investing-in-only) ## Best For - phil town enthusiasts ## Why This Product - Trusted phil town brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description #1 NEW YORK TIMES BESTSELLER • “The clearest and best book out there to get you on the path to riches. This one’s special!”—Jim Cramer, host of CNBC’s Mad Money “Great tools for anyone wanting to dabble in the stock market.”— USA Today Phil Town is a very wealthy man, but he wasn’t always. In fact, he was living on a salary of $4,000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true “rules” are and how to make them work in one’s favor. Chief among them, of course, is Rule #1: “Don’t lose money.” In this updated edition to the #1 national bestseller, you’ll learn more of Phil’s fresh, think-outside-the-box rules, including: • Don’t diversify • Only buy a stock when it’s on sale • Think long term—but act short term to maximize your return • And most of all, beat the big investors at their own game by using the tools designed for them ! As Phil demonstrates in these pages, giant mutual funds can’t help but regress to the mean—and as we’ve all learned in recent years, that mean could be very disappointing indeed. Fortunately, Rule #1 takes readers step-by-step through a do-it-yourself process, equipping even the biggest investing-phobes with the tools they need to make quantum leaps toward financial security—regardless of where the market is headed. ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | 0307336840 | | Dimensions | 6.13 x 0.83 x 9.25 inches | | Isbn 10 | 9780307336842 | | Isbn 13 | 978-0307336842 | | Item Weight | 1 pounds | | Language | English | | Print Length | 336 pages | | Publication Date | August 28, 2007 | | Publisher | Crown Currency | ## Images ![Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week! - Image 1](https://m.media-amazon.com/images/I/71os40Dch6L.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Helpful *by on Reviewed in the United States March 27, 2006* I ordered this book sight unseen from Amazon because of the advanced reviews. If I had seen it first, I *might* not have bought it. But I'm still glad I have it anway.What I really like about this book is that it explains key financial figures for calculating the future worth of a company and for deciding what a good price would be to pay for the company today (in terms of the paid stock price.) This aspect of the book is invaluable and is easily worth the cost of the book.What I don't like about the book is the presumption that you can just sit down, at any given time, and with a little research, quickly find a company that's on fire sale and that will safely reap 15% a year or more, for many years out. It takes special circumstances to find companies in such positions. One of the author's inspirations, Warren Buffet, has not found many such opportunities for years now, which is why he is sitting on 46Billion in cash. He can't find anything to buy that's cheap enough and that would meet the author's criteria!So the author is disingenuous in suggesting that you, after reading the book, and putting in a few minutes a week looking at web sites, can discover a gem that the greats like Buffet haven't been able to find. Bargains like this don't come along everyday. But they do come along over time.And that's why I ended up really liking this book. The author's instructions on how to find such gems thrown into the trash by the market, when such situations occur, is the clearest, best, and simplest description I've come across (and I have no less that 3 sagging shelves of investment books.) I'm going to use the information the author gave so that, when the market tanks, say, I can pick up some of the great companies he describes and KNOW, because of his formulas, that I'm buying a jewel at a bargain basement price. I'd been looking for that information for some time, thus, in the final analysis, I really do value this book. ### ⭐⭐⭐⭐⭐ Learn the System, Research Each Company for 1 Hour *by on Reviewed in the United States February 26, 2023* Do you want to be a long-term investor?If so, this is the book to read. I feel like I get it, but it takes ongoing effort to find stock picks that will work. And by "work" I mean giving 15% annual returns for the next 10 years (or doubling twice).Forget the 15 minutes per week. It takes more effort than that.The biggest obstacle is understanding the system and then finding the numbers. The author explains it well. But you will have to figure out how to get the information you need. I found it, but only after lots of looking. Your web research skills will pay off here. And you will likely use his website calculator to do the math on the Margin of Safety, but he offers it for free.Here is what it takes.I spent several days learning the system of finding great companies. This took me 50-100 hours of finding the right websites and getting it down to a simple research system that worked for me, mostly based on the book.Now I research individual companies for about an hour and put their stats on a notecard. This INCLUDES the actual price I want to pay for the stock.But you will have to research 100 companies to find 10-15 great companies.The prices will be way too high, except for one or two companies. Invest in those. You only need one or two or three investments like this per year.Repeat the research process until you find more great companies.Besides teaching the system itself, the book's strength is in showing you what to look for right away before wasting a lot of time researching a company. So if it doesn't fit this initial criterion, I move on immediately. So I don't have to waste an hour on research for that company.It takes time, especially in your learning phase, but it is time well spent. ### ⭐⭐⭐⭐ Overstated promise, but mostly sound advise *by on Reviewed in the United States September 14, 2007* I read this book last summer for the first time. Now I read it again. It is good that I did; last summer I would have given it only two stars because of the hype, including the cheesy name "Rule #1 Investing". On second reading, and with some experience gained in the meantime, I found the book a lot more insightful.Town's book's best feature is that he does not focus on the price of a stock as the first and foremost information about a company. That sets his book apart from most information sources about stocks (especially the media coverage). What I like about the book is that it is about INVESTMENT, as opposed to speculation. He describes an approach of figuring out the fair value of a stock. Whereas the principle is sound, the formula is somewhat flawed, especially the approximation that the PE of the stock would be twice its EPS growth rate (expressed as %). Town correctly identifies the ROIC as the most important numeric parameter of the company's moat, and the equity growth rate as the best predictor of its long term earnings growth rate. Another important positive of the book is its emphasis on assessing the qualities of the company's management. There are many excellent businesses that disregard the interests of the owners (the shareholders), and the top managers self their own interests. John Bogle's books explain the rampant abuse in "managers' capitalism" better, but Town appropriately addresses the issue from a practical point of view.The use of the "tools" (technical trading) in conjunction with the stock valuation is an interesting notion. However, it works only when your investment is relatively large, and "nimbly dancing in and out" of holding equity would not eat up the profits due to trading expenses (commission). Apart from the fact that Town's description may lead the reader to overtrading, it is important to recognize that even with limited selling and repurchasing, the approach is ONLY viable in IRA accounts. Otherwise the compounded gains will be destroyed by compounded tax expenses. (Realized gains are taxed in the same tax year when the gains occurred.) Town points out that legislation should allow investors to roll over their gains into different stocks without taxation, similar to real estate. However, until that happens, Town's approach is not going to deliver the promised 15% annual return. In fact, there is no guarantee for such return even if one uses a tax-deferred IRA account. That is a negative of the book - it just promises too much. It is clearly a hype.There are various investment strategies, and the one described in this book can be combined with some others. For example, Greenblatt's "The little book that beat the market" and his stock-screening website would complement Town's approach, and aid identifying underpriced, solid companies. However, some other investment strategies may not be compatible. It is questionable that Town's approach is superior, but it is clear that it is a good approach.Take seriously the margin of safety he mentions. It is important to note that the future fair value estimates are not precise, and without the margin of safety, the investment may be too risky. If one insists on the margin of safety, the stock may - on occasion - yield far more than 15% return.The folksy style of the book may find approval from some readers, but personally I did not like it. It could have been conversational without using double negatives, colloquialisms, and - simply put - poor, unrefined English. Do we need to shoot for the lowest common denominator?I am not sure how Town made his fortune. What he describes, cannot be explained with 15% annualized return, and was probably NOT "Rule #1" investing. I am also uncertain, whether Town makes more money from investing, or from his book and investment seminars (like Kiyosaki). It would make the book a lot more credible if we knew whether that investing by the "Rule" is Town's primary source of income, and whether he personally is still making 15% or more on his stock investments. ## Frequently Bought Together - Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week! - Invested: How I Learned to Master My Mind, My Fears, and My Money to Achieve Financial Freedom and Live a More Authentic Life (with a Little Help from Warren Buffett, Charlie Munger, and My Dad) - Payback Time: Eight Steps to Outsmarting the System That Failed You and Getting Your Investments Back on Track --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/11648430-rule-1-the-simple-strategy-for-successful-investing-in-only](https://www.desertcart.gr/products/11648430-rule-1-the-simple-strategy-for-successful-investing-in-only) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-08-25*